Osmo is 28% cheaper than its nearest rival yet appears to cost more… how can it be so economical?

Let’s look at why finished costs are so important.

Calculating the cost per square meter of finished application is a more accurate and meaningful way to evaluate the cost of coatings compared to simply looking at the cost of a tin of paint or coating. Here are some reasons why:

1. Account for coverage: Different coatings have different coverage rates, meaning that they can cover different areas per unit volume. By calculating the cost per square meter finished application, you take into account the actual area the coating can cover, which gives a more accurate representation of the cost efficiency.
2. Application thickness: The thickness at which a coating is applied can vary, affecting the coverage area. Calculating the cost per square meter accounts for the thickness at which the coating is applied, providing a more accurate comparison.
3. Comparing different products: Coatings come in different formulations and qualities, which can affect their coverage and performance. By calculating the cost per square meter, you can compare different coatings more effectively based on their actual cost in relation to the area covered.
4. Budgeting and planning: When planning a project, knowing the cost per square meter of finished application helps in budgeting accurately and forecasting the overall cost of the project more effectively.
5. Avoiding waste: Focusing on the cost per square meter encourages efficient use of the coating to cover the required area, helping to minimize waste and control costs.

In summary, calculating the cost per square meter of finished application provides a more comprehensive and accurate way to evaluate the cost of coatings, taking into consideration factors like coverage, application thickness, product quality, and project budgeting.

To illustrate OSMO Polyx is more expensive than its nearest rival in the market. Yet based on coverage and use figures OSMO costs $3.30m2 per coat whereas its rival costs $4.60m2 per coat.

This makes the OSMO finished cost 28% cheaper than its rival. Buying the cheaper product is a false economy. Using better products saves you money.